Portfolio
The following are just a few examples of my creative vision and recent highlights from my career in brand advertising, brand, and marketing. I’ve been lucky to collaborate with amazing artists, graphic designers, and copy writers.
truth
As the country faced a reckoning for Black Lives, I wanted to create a space for a Black artist to share their work and lift the message of how Big Tobacco has exploited the Black community. At truth we created a custom art series, painted the art on skate decks, created a line of streetwear, and made an Artist Spotlight video so Victoria could share her story.
How can you resonate with a younger audience when your topic is inherently “not cool”? You have to find something that they understand, are passionate about, and tap into that authentically. In order to launch a discussion about the effects of smoking and vaping on mental health, I created a collaboration with a small sneaker artist who uses her unique designs as a form of “art therapy” to ease her anxiety. Then we created a line of streetwear and launched a limited number of these custom Air Force One’s for people to buy and spread the message.
Central Ohio Transit Authority
In 2022 - 2023 I led and collaborated with a great group of creatives to develop and rollout a new brand and marketing strategy for the Central Ohio Transit Authority focused on specific, measurable, business objectives and bold creative.
In just one year our campaign work won 9 national awards including a Spotlight Reggie Award and 5 Web3 Awards proving our efficacy and creative vision was on target and our work was helping move lives forward. Here are some highlights.
In order to pass the largest and most historic infrastructure porject in Ohio, the best minds in the region have come together to create the LinkUS campaign.
I worked with city leaders, and amazing brand creatives to create a new brand, a new focus, and a new go to market strategy better targeted at the audiences that need to hear the message the most.