Profile
Hey! I’m Michael Coursey, a strategic and analytic creative brand and marketing leader with 15+ years of experience executing award-winning ideas. A service-minded leader with a proven track record of achieving organizational goals and creating compelling omni-channel experiences.
My background includes roles such as Director of Marketing at RAINN, Brand and Marketing at Central Ohio Transit Authority, Senior Director Brand and Digital Marketing for the truth campaign at Truth Initiative, and Partner and Chief Marketing Operations at Vigilante Coffee Company.
I have a strong skill set in brand strategy, market research, CRM, campaign development, and partnerships. My work has been recognized with multiple awards, including the 2016 White House Champion of Change, multiple Shorty Impact Awards, and a 2023 ANA Reggie award for Brand Marketing.
I am passionate about using my leadership and creative skills to drive culture forward and achieve success.
I also love dogs, coffee, bourbon and long walks in the forest.
AmeriCorps/ Conservation Corps Alumni, 2015 Whitehouse Champion for Change, Executive Bourbon Steward, 2019 World Axe Throwing Championship Competitor
What I Offer
Together we can build a partnership that identifies, sets, and achieves your goals through solid brand strategy, innovative creative, and follow through.
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Expert design guidance on building sustainable and impactful brands.
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Cultivate creative that inspires and drives results.
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Helping you to identify and understand your audience.
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Identifying the right tactics and the right time and creating plans to achieve your KPIs.
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Coaching your leaders to inspire action and achieve results.
Who I Am
At home.
At play.
At work.
The come up.
My Resume
Director of Marketing
RAINN 02/2024
Lead all marketing efforts and campaign development for the largest anti-sexual violence organization in the country
Lead a team of professionals and act as senior leadership developing the strategic marketing and organizational vision
Mange brand, creative, social media, and community development strategies and a team of professionals to execute
Establish project management tools and processes that have increased productivity and positive culture changes
Director of Marketing and Customer Experience
Central Ohio Transit Authority: 06/2022 - 08/2023
Collaborated with senior leadership to guide organizational strategic planning
Achieved organizational excellence through effective program management utilizing EOS Traction leadership
Directed multi-media campaigns to expand brand affinity KPIs over 100%
Managed creative and media agencies to execute marketing campaigns gaining multiple national efficacy awards
Managed market research to segment, drive innovation in product design, marketing, and customer experience
Implemented historic infrastructure project for Columbus leading to fast 20% growth in sentiment and awareness
Developed client relationships and partnership campaigns that increased engagement by over 100%
Senior Director Brand and Digital Marketing
Truth Initiative: 11/2016 - 06/2022
Utilized demographic and consumer insights to develop strategic creative and execution of award-winning marketing and advocacy campaigns for the most successful health campaign of the 21st century
Managed a team to elevate brand identity and awareness by 25% YY through content development across multi-channel campaigns
Translated data into innovative marketing and advocacy campaigns growing engagement by 200%
Worked cross-functionally with senior leadership and external stakeholders to increase brand loyalty and affi nity by over 25% YoY
Utilized effective leadership processes and tools such as EOS Traction to motivate my team and improve performance metrics by over 75%
Developed fundraising and partnership strategy leading to 20% increased support
Partner and Chief Marketing Operations
Vigilante Coffee Company: 01/2015 - 11/2016
Increased revenue by 200%, directing retail, and marketing operations
Established culture and brand identity and chief strategist and graphic designer amplifying engagement by 300%
Leveraged consumer insights to develop a creative and craft marketing campaigns to increase revenue by 200%
Developed community partnerships elevating sales by over 50% QoQ
Guided the company to the title of Best Coffee & Roaster in DC and 4th best roaster in the country
Carried out experiential social strategies increasing engagement by 200%
Marketing and Creative Director
Youth Service America: 10/2013 - 01/2015
Managed teams to develop creative omni-channel marketing campaigns to improve engagement and retention by 50%
Introduced management process that led to organizational efficiency and improved employee satisfaction
Managed all digital communication including Salesforce, email, and SMS driving engagement up 75%
Directed community and CSR partnerships across the world that increased engagement locally and increased organization funding by 45%
Led cross-functional teams to execute the world's largest day of service campaign leading to a 30% improvement in engagement
Manager of Marketing and Communications
Mentor Foundation USA: 07/2013 - 10/2014
Working with the CEO and the Board of Directors, I introduced project and organizational management processes
Guided teams and led all creative strategy and execution including graphic and web design, photo and video, and social media, increasing engagement and loyalty metrics by a combined 45% YoY
Developed business relationships that improved recruitment, funding, and brand positioning
Collaborated with international affiliates to develop global creative strategy increasing participation by over 30%
Managed market research audience segmentation to develop strategy
Manager of Marketing
Muscle Milk: 07/2011 - 10/2012
Oversight and development of marketing messaging for a national fitness brand increasing engagement by 25%
Created new experiential and event strategies including partnerships in the entertainment and fitness industry to increase sales by 15%
Demonstrated flexibility working with the sales director in an ever-changing experiential environment leading to the 25% increase in engagement and 15% increase in sales
Marketing Manager
Buffalo Wild Wings: 2002 - 2008
Bowling Green, KY - New Orleans, LA - Nashville, TN
Provided insights for local marketing efforts and managed local partnerships driving sales and revenue up by 15% YOY
Trained over 15 general managers throughout the Southeast to prepare for opening and ensure sales objectives
Trained and developed new staff for restaurant and bar customer service
Managed teams of professionals to improve the customer experience and lead to brand loyalty